Digital Marketing Internship x

How to Build an Effective SEO & Digital Marketing Strategy for Begineer

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

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  • 1 User Enrolled
  • 30000
  • 70000
  • Course Includes
  • 20+ Industry Valid Certificates
  • 15 Case Studies and Live Projects
  • Hands on Experience of 100+ Tools
  • Dedicated 1:1 Student Mentor
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • 100% Placement
  • Live Clients Projects

What you will learn

  • Marketing Fundamentals
  • Designing the Marketing Mix
  • Preparing the Marketing Communication Plan
  • Marketing Analytics
  • Setting up website for Digital promotion


  • Anyone who works with a website, but may be of particular interest to marketers, developers, writers, and people who make decisions about how company dollars are spent. Comfort with Google Sheets or Excel is required. Some prior experience with Chrome Dev Tools/Firefox Inspector, BuzzSumo, and Moz/AHREFs/SEMRush is helpful, but not required.


If your digital marketing plan feels like you’re throwing pasta at the wall to see what sticks, it’s time to pause and take this class. In How to Develop an Effective Digital Marketing Strategy, we use a competitive SEO analysis to explore what our site’s strengths and weaknesses are in contrast to our search competitors. By auditing a manageable sample set of our domain’s pages, we can gain a comprehensive understanding of what may be preventing us from better rankings in Google, Bing, and other search engines (hint: it’s not all about keywords or links).


Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.


  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media



Course Content

Introduction to Concepts of Digital marketing

What is Digital Marketing?

What is marketing?

How many types or marketing?

Basic of Online Marketing

Difference of Internet Marketing vs Traditional Marketing

Search Engine Basics

Key points of internet marketing

Basic terms use in internet marketing

Effective platforms for promotions

Why people moving in digital marketing?

How much business can you grab after using internet marketing techniques?

Structure of Online Marketing

Fundamentals of Google Algorithm

Process of Digital Marketing

Scope of Digital Marketing

In first module of Digital Marketing Training in Delhi, we will give you basic term information, differences of traditional marketing vs digital marketing, idea of search engine works, etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed introduction of digital marketing in our first module. That's Why? We are best Internet Marketing Institute in Delhi. You can also read more from Basics of Digital Marketing from Neil Patel ( What is Digital Marketing ). This is the first module in Internet Marketing Course which will help you get to know about Fundamentals of Digital Marketing Training like What is Internet Marketing, Terminology of Online Marketing, Overview of Tools, etc.

Website Planning, Marketing Planing,

How can value be created through a product/service?

Differentiating factors of services marketing

Pricing strategies

Managing the distribution with focus on digital channels

Developing the communication strategy

Leveraging digital media for marketing communication

Creative selection and media choices

Designing online advertising, customer engagement and PR campaigns

Webpage and website

Basics of HTML

Other languages for website creation

Common tag

PHP Based Platform

What is a webpage?

Types of Website

Difference between Blog and Service Webpage


Difference between themes and plugins

Posts vs pages

Category vs tags

General Customization

What is a wordpress?

How to change theme in Wordpress?

How to use plugin?


In second Module of Internet Marketing Training in Delhi, we teach you how to create your own website with the help of wordpress. We will help you to learn basic html structure. You will get an idea of static and dynamic website and webpages. Every student has different perspective according to their interest and demands, you will learn how to create ecommerce website, health website, corporate website etc. If we compare this module of Techstack with dsim or digital vidya, you will find out that We have much more detailed Website Planning in our second module. That's Why? We are best Internet Marketing Institute in Delhi. Website Planning is the second module of our Corporate Technologist Digital Marketing Course which is not providing by any internet marketing training institutes in Delhi. This is the very important module to understand what kind of web space, frameworks and website design that you need for your topic.


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About the Instructor

About the Instructor